O turismo e a reconfiguração de linguagem no ciberespaço: uma análise do portal Visit Brasil

Abstract

The present research seeks to relate the convergent and participatory cultural context with some perceived changes in tourism activity, specifically, in Brazilian tourism communication. Taking a course that seeks to understand how current culture provides the exchange of information among consumers themselves, creating search and evaluation mechanisms that end up influencing and reconfiguring tourism. We also intend to think about that this perception claims a new way of communicating tourist destinations. For this, we use the semiotics of Charles Sanders Peirce, more specifically the Speculative Grammar, in order to analyze how the Brazil portal Visit Brasil, construct the image of the country from photographs that illustrate the information of Brazilian destinations. We also investigate how the portal appropriates images produced by users in its Instagram profile and how it connects to the perceptions given from the images on the website.