A feira livre da Avenida Brasil - produção do espaço e trocas sociais no comércio de rua de Juiz de Fora-MG

Abstract

This thesis aims to investigate the street market held on Sundays in Juiz de Fora, Minas Gerais. Based in an ethnography research, seeks to give visibility to this street commerce; that is held on the same place since 1968 and it is now a traditional event on the city. The creation of the street markets in Juiz de Fora happened in the beginning of the last century due to the mobilization of sectors of the civil society, with members of the city council. To ensure access for less favored people to food products of first necessity in order to control price speculation. Nowadays there are about 15 street markets weekly in Juiz de Fora; the one held on Sundays at Avenida Brasil stand out because of the diversity of products, dealers and the impressive number of regulars. It’s located in the central region of the city and extrapolates the means of supply and economic exchanges. It contributes to the urban landscape. By using the urban space, promotes a place of social exchange, an interaction between marketer and customer. As well as a moment of recreation for a big part of it’s regulars.