Um telejornal pra chamar de seu: identidade, representação e inserção popular no telejornalismo local

Abstract

The dissertation proposed to analyze in what way (s) the local TV news based in Juiz de Fora - Journal of Alterosa Edition Regional, Journal of TVE and MGTV 2nd Edition - try to establish bonds and affiliations with their audience through discourses that are presenting in their productions. We are interested in to see how these news shows, is the use of popular representation-entering the population as "character" of materials and through interactive channels (such as telephone and internet), build a local identity to ensure adherence to the viewer and convert him an audience. The study made use of the contemporary concept of identity, glimpsed from their crises and reading based on hybridizing and Cultural Studies. The theoretical contributions bring studies of television journalism, local identity, and construction of urban imaginary characters. The methodology is founded on the use of textual analysis of television - which takes as a parameter of speech analysis tools and content - of five editions of each of the three local TV news object of empirical study, the temporal cut was set at 03 to 07 May 2010. The analysis of the media product has been linked to techniques of data collection with professionals involved in implementing the three programs.