A influência sociocultural na insatisfação do corpo das mulheres

Abstract

Body image is a widely studied topic due to its influence on self-esteem and mental health, especially among women. Marketing plays a fundamental role in shaping and disseminating aesthetic standards, often reinforcing unattainable beauty ideals. This study aims to evaluate the sociocultural influence on women's body satisfaction by analyzing the impact of pressure from the media, friends, and family on the internalization of the thin ideal and body dissatisfaction among young women. To achieve this, a quantitative study was conducted using validated instruments (Body Shape Questionnaire (BSQ) and Sociocultural Attitudes Towards Appearance Questionnaire-4 (SATAQ-4)). The results indicate that family pressure (H1) and media pressure (H3) influence the internalization of the thin ideal, while peer pressure does not. Additionally, the internalization of the thin ideal affects body dissatisfaction (H4), but it does not mediate the relationship between social influences and body dissatisfaction (H5). In light of these findings, this study reinforces the need to discuss the beauty standards imposed by society and seek strategies to promote a healthier relationship with body image.