Design gráfico no mercado cinematográfico: redesign de peças gráficas do filme "Os Goonies"

Abstract

This project was made seeking to understand the work of the graphic design professional inside the cinematographic market, where he works with the publicity and promotion of the movies.Two different decades were chosen, the 80’s and the 2020’s, so that it was possible to understand how the designer's work evolved over time and thus be able to create a redesign of the graphic pieces of the movie "The Goonies", such as the final poster, and to create new pieces that didn’t exist at the time the movie was released, such as promotion on social networks. It was used for the creation of this project Bernd Löbach’s methodology, which consists of analyzing the problem, generating alternatives, evaluating the alternatives and performing the solution of the problem. So, the final graphic pieces manage to be visibly compatible with the style of the 2020’s and still manages to celebrate the 80’s through characteristic graphic elements of the time.