Relatório técnico-científico de estágio profissionalizante junto a Ibitipoca Reserva Ambiental S/A

Abstract

This report aims to describe the activities developed during the mandatory internship for the conclusion of the Tourism Course, carried out in the experimental socio-environmental project, Ibiti Projeto (Ibitipoca Reserva Ambietal S/A), Lima Duarte – in Minas Gerais (MG), as well as reflect on the importance of communication and marketing linked to the project, such as the relevance of brand positioning, including the environment, relationship with surrounding communities and tourism. It also presents an analysis of the activities developed during the internship period, enabling a technical and theoretical reflection, approaching marketing as a tool to spread the mission and values of the project by the local community, by the rest of Brazil and the world, making it a reference.