Redesign da identidade visual: majestade doces

Abstract

With the advancement of the market, it is always important to make your company stand out among the competition, and one of the strategies to make this happen is bet on a good visual identity to make a great impression on your brand and thus manage to generate more value and customers for it. To the brands have realized that updating their design is not a way to "lose their essence" but of being able to maintain oneself in a world that is always in Constant change. Redesign is a way to update your brand and maybe add or remove an element and apply a new concept with the aim of renew your identity, but always going according to what your company preaches and hopes to pass on to its target audience. In this work the redesign in question will be the brand Majestade Doces, a confectionery that, until the date of this research, has 3 stores, all located in Juiz de Fora, Minas Gerais. A methodology adopted for the project was that of Maria Luísa Peón, composed of 3 stages: Problematization, Conception and Specification.