Exposições artísticas: estratégias de instituições museológicas em espaços expositivos contemporâneos

Abstract

Given the changes that the cultural sector has been experiencing in last years and the intensification of the use of social and digital media due to the COVID-19 pandemic, museums had to rethink their management, communication and digital marketing strategies to answer the new demands of an increasingly connected society, creating new forms of relationship between the public and art spaces. Therefore, the objective of this research is to analyze initiatives, good practices and strategies that are being used by these institutions to deal with the challenges that have arisen in this new scenario and to investigate the impacts of these changes in the public's perception and experience: in aesthetic fruition, learning, narrative construction in art exhibitions and critical formation of the subject. For this, social, environmental, cultural and technological analyses are performed to understand how a subjective and complex relationship between art museums and the public are established.