Youtubers mirins: um mapeamento das produções audiovisuais nos canais brasileiros protagonizados por crianças

Abstract

The relations between childhood and the media have been closer since the entrance of television in the living room of the family nucleus. In the digital culture scene, in addition to screens, cameras are present in Brazilian homes, as part of a content production routine. In some cases, children star in productions also aimed at infant viewers and are consumed by millions of children from Brazil and all around the world. This work presents a mapping, through graphics and observations, of the most popular videos from the three Brazilian channels that feature children with the most subscribers: Maria Clara and JP, Valentina Pontes and Clubinho da Laura - Laurinha and Helena. For this, a bibliographic survey was carried out in the second chapter to address the definitions of childhood and its relations with the media since television consumption, understanding the issues discussed in the academic environment that go beyond the traditional dichotomy of protection or empowerment of childhood to the dangers of audiovisual, culminating in the introduction of YouTube in children's routines. In the third chapter, a reflection is presented about the narratives of the self produced in the digital universe and how they are presented by youtubers, conceptualizing this subject who narrates himself and uses his own image in front of the cameras. The methodology used to analyze the productions is an adaptation of the parameters of the quality analysis in the audiovisual proposed by Borges (2014) and concepts of media literacy, presented in the fourth chapter. Finally, the fifth chapter is dedicated to the observations of the results found, verifying patterns of descriptive levels, technical production, language, representation of themes and audience. As a result, this mapping of childhood that became a celebrity through its productions on YouTube shows that aspects such as originality, regionality and aesthetic experiments are less frequent than strategies for expanding the audience, making the algorithm that controls YouTube a nuclear factor in development and placement of productions made by the families of the most famous Brazilian children on YouTube.