A indústria de lácteos caprinos no Estado de Minas Gerais: um estudo a partir do modelo Estrutura-Conduta-Desempenho

Abstract

Minas Gerais is among one of the main states in terms of volume of goat's milk production in the country. The derivatives of goat's milk have genuine characteristics with considerable nutritional and monetary value. In the state, ten dairy products process 653 thousand liters of milk per year. At the same time they are appreciated, goat dairy products can be rejected. Due to the lack of studies related to the organization of the dairy industry related to goat farming. The objective of this work was to analyze the organization and functioning dynamics of the goat dairy industry in the state of Minas Gerais, characterizing its aspects of structure, conduct and performance. The study revealed high concentration and a business model with an upstream vertical integration process. The results indicated that: there is an understanding that one of the main barriers to entry is legislation; there is an effort on the part of companies to remain competitive; most invest in advertising, technologies and employee training; there is evidence of favorable situations for return on investment, but there are also unfavorable situations regarding the sector's productivity. Despite the agents that are part of the referred industry act in isolation, the industry as a whole, has a considerable market potential to be explored. Therefore, it is necessary to organize and plan joint actions. The expectation is that there will be a change in attitude among those responsible for dairy products to overcome deficiencies related to cooperation agreements. The goat dairy industry in Minas Gerais needs to organize and articulate itself, whether in the form of networks or alternative forms, but within the scope of cooperation. Think of the sector as a whole, as a whole, and create conditions for the development of a more proactive and less reactive stance in terms of the market. Strategically structure the sector and obtain advantages, such as: technical training, business consulting, shared marketing, prospecting for opportunities, access to credit, digital inclusion, increased bargaining power, broader commercial relations, representativeness, credibility, legitimacy and market expansion.