Direito econômico e relações consumeristas no contexto das inovações disruptivas

Abstract

The present research proposes to discuss, from the norms of consumer law and the study of some of the fundamentals of economic law addressed by Souza (2003), the phenomenon of Disruptive Innovations, an expression which was emerged in the nineties and coined by the North American economist, American Christensen (2015). Disruption is the phenomenon in which a new company emerges, usually imbibed by the use of new technologies, and attracts or creates for itself a new market, hitherto neglected by existing corporations. In constant expansion, these disruptive structures increase the level of the services and products offered, attracting to you also the traditional consumers. Within this context, the Uber Company and the regulatory institutes that surround it will be analyzed, in order to find out how lawmakers and legal operators have dealt with this new phenomenon.