Montações, glamour e existências: diálogos entre o ‘Miss Brasil Gay Juiz de Fora’ e homossexualidades a partir do vestuário entre 1977 a 2018

Abstract

The present dissertation aims to analyze the way the beauty contest “Miss Brasil Gay” in Juiz de Fora was approached by the local journalistic media in the period, from its first edition in 1977 until 2018. For that, a survey of the reports published that dealt with this beauty event in the juiz-foranos newspapers was drawn up: "Diário Mercantil", "Diário da Tarde", "Tribuna da Tarde" and "Tribuna de Minas" - belonging to the collection of Murilo Mendes Municipal Library, and also in the virtual corpus of the electronic newspaper "Acessa".Thus, it was possible to observe how the local media "built" a history of the event over the years, based on the reports spread. These journalistic articles were analyzed from the perspective of gender and sexuality theories, as well as visual, in an attempt to understand how gay and transgender identities were reported and were becoming (and being constituted by the media) during the studied period, since we do not give them as intrinsic idea of human being, but, as social constructions. In this way, we notice the strategies that these subjects elaborated to project themselves socially through their conceptions about femininity and the composition of the same one from montações that include clothes, props, makeup, hair, constituted especially by elements associated to the luxury and glamour. From the imagery constructions of misses, accessed through the photographs, interviews published in the newspapers and videos available on YouTube, we tried to understand how the symbols and signs of femininity that permeate the images reverberated by the media (cinema, music, etc) are established as what it is to be a woman for contestants. Last, but not least, we noted how gender is, in our view, a social fiction, and its norms may be appropriated by the subjects in the art of transformism as a form of contestation and non-verbal resistance.