Propagando bons sons: um modelo de assessoria de comunicação para músicos em início de carreira

Abstract

The advent of the internet made it much easier to enter the musical career: there are endless possibilities of video lessons, purchases of musical instruments and, especially, a very low cost for the dissemination of work through social networks. However, the saturation of artists on the market also made it difficult for artists to achieve visibility and to be able to live only by the music’s incomes, without performing any other function. Since the communication of musical work is often carried out by the artists themselves, the present work proposes to develop a music-oriented communication planning, bringing together the knowledge and skills of the area, to make a modelavailable that can be applied in different situations. The knowledge gathered also considers the formation of a communication advisor, who is able to converge strategies of the press and marketing, to apply them in the musical niche. Therefore, the proposed planning is divided into three sets of actions: the basic structuring, the management of social media and the press office.