Histórias reais sobre pessoas reais: um estudo sobre as estratégias de storytelling do podcast Projeto Humanos

Abstract

At the age of media convergence, where many claim that the rapid flow of information provided by new technologies is causing a distancing between content producers and their public, this research aims to study how podcast’s online plataform reproduces and resignifies narrative strategies, which capable of rescuing and renewing the passion about telling stories in depth. To achieve that, we used the methodology of critical analysis of the narrative, proposed by Luiz Gonzaga Motta (2013), to study the narrative techniques presented during the five episodes from the first season of the storytelling podcast “Projeto Humanos”, and how they operate to attract, win and retain the desired audience. A brief historical retrospective is made on how we, as human beings, understand each other and articulate our meanings through narrative communication. Methods focused on the study and recording of narratives are also presented, describing concepts such as memory, oral history and interview. This study presents an overview and a history of podcasts as well, since this platform holds our empirical object of analysis. Aware that this platform is constantly expanding its media coverage, including among the Brazilian public, we understand that a study aimed at elucidating narrative strategies in podcasts is of interest to the field of communication, both in the academic and the marketing areas. Finally, we understand that, even if it sounds paradoxical, the digital medium can contribute to the propagation of more humanized narratives.