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Type: Artigo de Periódico
Title: Theory of imagery in studies of the change process
Author: Grzybovski, Denize
Amâncio, Cristhiane Oliveira da Graça
Paço-Cunha, Elcemir
Resumo: -
Abstract: This article aims to demonstrate the analytical power of the imagery concept for an organizational analysis. The gaps in organizational studies justify building new reference pictures in the organizational culture, with imagery as a starting point, considering subjectivity as an object of the phenomenology investigation and imagery as an object of anthropology and sociology. The analytical perspective follows the sociology of the knowledge and, in this context, applications of anthropology, general sociology, analytical and social psychologies are presented. The result is an organizational imagery accessed by the objectivity of the subjects, through the language, where the images attributed to the reality emerge.
Keywords: Imagery
Organizational studies
Organizational change
CNPq: -
Language: eng
Country: Brasil
Publisher: -
Institution Initials: -
Access Type: Acesso Aberto
Issue Date: May-2007
Appears in Collections:Artigos de Periódicos

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