Discursos na banca: a imprensa especializada em telenovela

Abstract

This dissertation aims to analyze the discourse employed by magazines specializing in coverage of soap operas. At first glance, these magazines are confused with each other, using the same resources to pull oneself and draw the reader's attention. Some questions are needed: the discourse propagated by these magazines is equal? They have the same target audience? What set them apart from each other? To understand how to build the relationship of print media with the public, we, first, a historical survey of the role of television and the importance of the theater for the masses, the French feuilleton the current Brazilian telenovela. Then we focus on the revised product and the specifics of your journalism. Three titles were selected as the object of analysis: Minha Novela, Guia da TeVê e Super Novelas. After verifying the discursive strategies that characterize this type of press, the focus was given to the opinion of the readers as well as the uses and gratifications resulting from this interaction.