Estratégias corporativas de reposicionamento na cadeia de valor: o caso de uma indústria de equipamentos para controle de acesso sediada na Zona da Mata de Minas Gerais

Abstract

This work aimed to understand the historical evolution of the repositioning of activities in the value chain performed by an access control equipment industry headquartered in the Zona da Mata of Minas Gerais (Brazil), focusing on the year 2014, at which time the company decided to change its governance structure in search of better economic, financial and operational results considering that very verticalized organizational structures have generated some advantages, however, less verticalized models allow a greater focus on the product, lower levels of investment in assets, lower production costs. The study showed that the process of repositioning in the activities of the industry value chain for equipment for access control studied improved the economic and financial indicators.