A produção de sentido nas redes sociais efêmeras e anônimas: o 4chan e a sua lógica de funcionamento

Abstract

This research aims to study the apropriation and share of senses in ephemeral anonymous digital social networks . Having the imageboard 4chan as the object , we will delve into a possible base logic that justifies the flow and production of meaning on networks by decreasing the extent of persistent identities and control data. The Peirce's pragmaticism serve as a north as we seek to establish the limits and scope of 4chan by himself through the perception of playfulness and ludic rules of Huizinga (1938) prior to culture, in relation to the user through the contextualization of Castells (2003) and real case studies, and finally to the principle of otherness as present in the third and another element in computer-mediated communication in anonymous and ephemeral networks. We will complete our proposal not only by means of case studies but also with the help of expert authors in this kind of virtual environment and culture like Gabriela Coleman (2012) and Cole Stryker (2011) , also with studies of data collection as Bernstein et al. (2012) and David Auerbach (2012). Hopefully at the end of this journey we will have clarified some of this logical process and influential yet little-studied of anonymous and ephemeral digital environments .