Visibilidade do conhecimento e deliberações públicas: uma análise das fanpages de universidades federais mineiras

Abstract

The information society, resulting from the advent of new technologies, represented a moment of important and decisive progress, in both individual and organizational communication. It is precisely on the organizational context that this study intends to focus, discussing the potentialities that the internet makes possible, with particular focus on the relevance of social networks as means of visibility and interaction, and universities, which represent spaces of culture and knowledge. Thus, this study seeks to identify ways of content production, appropriation of themes and mediated deliberation based on the Facebook publications of four federal universities: Minas Gerais (UFMG), Juiz de Fora (UFJF), Viçosa (UFV) and São João del-Rei (UFSJ). Using hybrid content analysis as the methodology, the posts were categorized according to their format and subject; and interaction with internauts was discussed from the point of view of the quality of participation, in addition to the practices of "liking" and "sharing". As a hypothesis, we consider that the content produced works as instruments to provoke public debate, managing themes and subjects. Based on the analyses, it could be inferred that the universities use the social network for the visibility of knowledge produced in line with their goals recommended in their Institutional Development Plans (PDI). But the paradigm of dialogical communication interaction is not consistent with the reality found on fanpages. There is evidence of questioning of the Universities, suggestions, criticisms, personal judgments and verbal aggression that were ignored. These discussions are relevant because they reflect the issue of autonomy, both in publication of information and in the exchange between social actors and the institution, characteristics consistent with the possibilities arising from the expansion of cyberculture.