MPB e indústria cultural: uma perspectiva sobre o desenvolvimento da sociologia da cultura no Brasil

Abstract

The aim of this study was to analyze the development on Sociology of Culture in the Brazilian academic environment, pari passu the evolution of the cultural industry in Brazil. In order to do so, we investigated the evolution of the scientific research carried out in Brazilian Graduate Programs, particularly theses and dissertations, whose main purpose was Popular Brazilian Music (MPB) and the cultural industry. The central hypothesis is that the concepts brought by the Frankfurt School, notably that of "cultural industry", were capital instruments for the formation of a brazilian social thought on the subject of culture and its relations with the market, making possible the construction of a field on Sociology of Culture and Art in the country, and supporting research on the organization of artistic and cultural production in its relations with the market. In this trajectory, we exposed the so-called "Critical Theory" by Theodor W. Adorno (1903-1969) and Max Horkheimer (1895-1973) Frankfurt School founders, and then investigated when and how the ideas of the Frankfurt School - related to "cultural industry" presented by Adorno and Horkheimer - arrived in Brazil. Finally, we carried out a survey of the Brazilian scientific production on the subject, since the 1980s - when the first theses and dissertations were published on the subject - until the year 2015, presenting the approaches of the works most directly related to the theme. Our observations reveal that the Brazilian Academy has appropriated the concept of cultural industry, using it to analyze the new reality of the country and that it remains current under several regards, serving as background for understanding the development of Sociology of Culture and of Brazilian cultural industry.