Imaginário, lazer, consumo e diferença nos deslocamentos turísticos e “brigadas de solidariedade” à ilha de Cuba socialista

Abstract

This work is dedicated to producing a reflection on the role of leisure trips and especially foreign tourism in the Cuban reality and the so-called "Solidarity Brigades", through the imaginary notions of expenditure, leisure, difference and symbolic rites.This dissertation fulfills in four chapters and through a sociology / anthropology of leisure, expenditure and tourism, seeks to identify what is the purpose of advertising representations, both agencies and specialized organizations in tourism and "Solidarity Brigades" in countries outside the socialist axis, such as Brazil, as the Cuban State agencies facing the tourism and the "Solidarity Brigades".This research is trying to show how both produce incentives to encourage the desire of foreign tourists to visit the country from the spread of a Cuban imaginary as a unique company with strong own identity, which reveals an authenticity characteristic with quality of this country.Moreover, our analysis also seeks to reveal the contradictions, strangeness and even conflicts that tourism can produce, through the encounter and interaction between a "capitalist" mode linked to the consumption, the expenditure of money (in this case, foreign currency, dollar) as is tourism, and the Cuban society that intends to be egalitarian and resistant to external disruptive influences.At the end through my ethnographic experience held in a "Solidarity Brigade" I try to relate the experience molded in a typically militant tourism and reinforce that there is a reflected symbolic construction in these scripts that refer to this very identity of the nation-state, that I've been working throughout this dissertation in the chapters that follow the analysis of agencies and advertising materials.