Uma análise da mediação no FILE: artificação e gamificação

Abstract

In this dissertation it is aimed to present issues which concerns art and technology, taking as object of study the 14th and 15th editions of the Electronic Language International Festival, the FILE. In addition to be a space committed to present works of artists dedicated to experimentations using digital and electronic language, the FILE is also recognized for making the art access more democratic, through their interactive works. From this perspective, our objective concerning this study is to understand how the FILE draws the audience near to the technology by means of the interactivity of most of the works that take place at the exhibition. We present how the FILE mediates the relations with the audience using the works interactivity, analyzing the several mediation instances: from the festival setting, passing through the way the press promotes the event, to the educational mediation, responsible for mediating relations between the audience and the works. It is considered important in this work to highlight characteristics of the Interactive Art, contextualizing it inside the digital and emphasizing its specificities. And to analyze the object, we considered as pertinent two concepts that are known as Gamification and Artification, and from the elucidation of these concepts and the differences between them, we analyze three works that were exhibited at the editions of the FILE as case studies, understood them within a Brazilian context of exhibition.