A ponderação na responsabilidade civil pelos danos causados à imagem e à privacidade da pessoa pública

Abstract

This paper aims to address an issue that has gained great prominence these days, which is the image rights and privacy of well-known people. It is apparent to all that advances in technology and the evolution of the media, has become increasingly difficult to maintain an individual’s privacy as well as safeguarding their personal image. All this progress ultimately threatens the protection of privacy, especially when it comes to public figures. Thus, it will be studied that the right to freedom of expression and information in media situations conflicts with the rights of public figures. Starting with the technique of weighting is proposed, at the end, criteria for solving possible conflicts between rights also protected by the Federal Constitution.