Aceitação Afro: as mídias sociais digitais na revalorização e afirmação da identidade negra

Abstract

In this Master Thesis we analyze the use of digital social media in the promotion of black identity affirmation narratives from the Facebook fanpage analysis Aceitação Afro. Therefore we examine how the fanpage constructs its narratives of affirmation of the black identity in order to attribute to that identity a positive appreciation and, in this way, to confront the social underrepresentation of blacks that is so much reinforced and validated by the hegemonic media that, through their narratives of black representation that are often derogatory and stereotyped, legitimize the social inferiorization of this social group. We also verify how the narratives promoted by fanpage tend to act in the process of empowering their followers. This academic work also focused its analyzes on Facebook, while a less centralized comnnunication platform that allows information consumers to also act as content producers, in the construction and diffuson of the narratives promoted by fanpage Aceitação Afro.