A relação televisão / criança / consumo na construção de identidades

Abstract

This ethnographic case study had its origins in inquiries arisen throughout my professional life as an educator. Due to these concerns, I heard a group of elementary school students to better comprehend the way they relate to the culture of consumption, how their relationship with television is – on a day by day basis – and how the process of shaping their own identity takes place. In order to support my reflections, the works of Buckinghan, Barbero, Sarmento and Babin were used as theoretical references. The study results show the diversity of social interactions as an outstanding element for the formation of children’s identity as well as the contribution to a more critical reading of the media reception process. Yet it was perceived a considerable lack of adult interference in children’s culture or, on the other hand, an overpowering and repressive manifestation. Moreover, it was observed that schools need to accept and adapt to new information and communication technologies, providing space for open dialogue and having mediation guaranteed.