Miss Brasil Gay, polêmica na passarela - eventos como instrumento de comunicação alternativa

Abstract

The present thesis aims to discuss the events as a means of alternative communication, taking into consideration the literature on citizenship, identity and tourism in the contemporary. For this, we start showing the analysis of specific moments of journalistic coverage of the Miss Gay Brazil, which is a beauty contest that elects the most beautiful of Brazil cross-dresser the city of Juiz de Fora (MG) over the past 32 years. By analyzing the narratives and the application of participatory research to studies of communication, we sought to prove the hypothesis that the mass communication also presents the homosexuals within certain characteristics historically established. It discusses the right to communication in the information society, proposing that social minorities also have the right to an active participation in the establishment of dialogues. Among the results, this work envisages the possibility of enhancing the conditions for the realization of the event and the quality of life for homosexuals. Besides it discovers new angles by which the studies of citizenship, identity and homosexuality can be refined. Finally this thesis also provided the opportunity to discuss the roles of mass communication developed by the contemporary, in an attempt to change its current position.