Identidade no telejornalismo local: a construção de laços de pertencimento entre a TV Alterosa Juiz de Fora e o seu público

Abstract

The purpose of this dissertation is to verify the existence of links between the production of local TV newscast produced by a regional station located in Juiz de Fora, in the Zona da Mata of Minas Gerais, and the public that it is intended. We understand how far this program television works, indeed, as a place for the juizforana society. To validate our study, we analyse the production process of the Jornal da Alterosa Edição Regional seeking to reflect on the criteria used to report the construction of five editions of the TV newscast cut as empirical object. Also used the methodology focus groups to investigate what we consider as the real audience of the news and whether that universe of people surveyed felt it represented the TV newscast, and consequently the station. From the theoretical support of authors like Bazi, Coutinho, Gomes, Vizeu and Traquina and in dialogue with the results from field research carried out, we noticed that the journalism produced by TV Alterosa Juiz de Fora performs a function of reference for your audience. But there are differences between the perceived nature of links between members of the presumed audience for their directors.