A retórica da capa: a reeleição de FHC e de Lula na primeira página de O Globo e FSP

Abstract

Much more than eight years separate the reelections of the two presidents in Brazilian post-redemocratization period. Beyond the countless differences between the sociologist Fernando Henrique Cardoso (PSDB) and the former-metallurgist Luiz Inácio Lula da Silva (PT), who conquered a second mandate in 1998 and 2006, respectively, is the way that both were treated by the so-called great national media, represented here in this study by Folha de SP and O Globo. The proposal is to show how the succession was treated on the cover of those two newspapers, which concentrate the largest circulation in Brazil. The focus is in the 90 days that preceded the election. Starting from the analyses of the appearances correlated to the impact evaluation (positive, negative or neutral) of the news the concepts of Toulmin (2001) and Perelman (1996) are applied to the discursive group of the first page. The objective is, still, to verify the package of arguments which were sold to the reader (elector).