Gestão de projetos de pesquisa, desenvolvimento e inovação de novos produtos lácteos

Abstract

The dairy industry has grown in Brazil clearly seen with organizations that have been modernized and increasingly seek to gain space, aiming to outperform the competition, maximize profits and win consumer confidence in a market where loyalty is increasingly difficult. Solid structures of Research, Development and Innovation (RD&I) are essential for the companies to remain proactive in the market and be the first to occupy niches still available on the market. This paper aims to identify whether such practices occur currently in Brazil and how the processes of RD&I are working in major dairy industries of the country through interviews with the managers of these companies. The results were compared to the literature, allowing the study of the model to be more assertive for RD&I projects. This model has been tested throughout the work and used to produce an ice cream with lactose-free milk for a middle size company in the Zona da Mata of Minas Gerais State, Brazil.