Multidões na internet: estudo sobre como indivíduos se mobilizam na rede para a participação em ideias e projetos

Abstract

This paper analyses the ways in which individuals as a group have been mobilizing in order to accomplish ideas and projects through the possibilities available on the Internet. As an example, it studies web users’ attitudes to promote collective funding which corroborate the crowdfunding processes. It also analyses the strategies that motivate people help in the achievement of a range of projects and the possible formation of fans of the collective funding processes. Considerations of the systems of this virtual phenomenon in Brazil are made in this study by using a methodology called netnography applied to a project entitled “Jovens Jornalistas”, published on the crowdfunding site, Catarse, in 2011. Catarse’s technical description and the project – launched on the same website – are promoted by the musical group: “A banda mais bonita da cidade” to understand the theme. Yet in-depth interview methodology is used in the study with the support of ten interviews in total to comprehend the motivations that prompted people to participate in the processes of collective funding on Catarse website.