Gastronomia, experiência e mercado turístico: impactos do projeto Menuuh em Belo Horizonte

Abstract

This study analyzes the impacts of the Menuuh Project on the gastronomic and tourist landscape of Belo Horizonte, investigating how digitalization and the curation of culinary experiences influence sector competitiveness. The primary objective is to evaluate the project's effectiveness in promoting local gastronomic identity and facilitating tourist access to both traditional and contemporary establishments. The adopted methodology consists of exploratory qualitative research, utilizing sectoral data collection and analysis of tourist flow within the platform's partner establishments. The results indicate that the Menuuh Project acts as a catalyst for visibility for small and medium-sized entrepreneurs, reducing informational barriers and increasing the perceived value of the visitor experience. It is concluded that the initiative strengthens Belo Horizonte's status as a UNESCO Creative City of Gastronomy, generating positive impacts on the local creative economy and establishing a digital governance model that integrates intangible heritage into the modern tourism market. The integration of technology and hospitality proves to be an essential pillar for the sustainable development of urban tourism in the state capital.