Planejamento turístico e realidade local: uma análise do plano estratégico 2024-2028 de desenvolvimento do turismo de Ribeirão Vermelho - MG

Abstract

Tourism has been consolidating itself as an important strategy for economic, social, and cultural development, especially in small municipalities that seek to enhance their historical and heritage resources. In this context, tourism planning becomes a fundamental instrument to guide public management actions and promote the organized development of the activity. This study aims to analyze the Strategic Tourism Development Plan of Ribeirão Vermelho (PEDT-RV, 2024–2028), seeking to understand how its guidelines, goals, and actions are articulated with the institutional and territorial reality of the municipality. To achieve this objective, the research adopted an exploratory qualitative approach, based on a bibliographic review on tourism planning, public management, and local development, as well as a documentary analysis of the strategic plan and municipal legislation related to the administrative structure of tourism. The results indicate that the PEDT-RV (2024–2028), although presenting relevant guidelines for strengthening local tourism such as the valorization of historical and railway heritage, the promotion of cultural events, and the encouragement of institutional organization in the sector also faces challenges related to the capacity to implement the proposed actions, especially regarding the administrative structure and the articulation among the different stakeholders involved in municipal tourism development. Thus, it is concluded that tourism planning constitutes a fundamental instrument for the development of tourism in Ribeirão Vermelho, provided that it is accompanied by strategic, tactical, and operational management and governance strategies capable of enabling its effective implementation.