Bares com alma como Política Pública de desenvolvimento turístico em Belo Horizonte

Abstract

This study aims to evaluate the public policy for the valorization of traditional bars in Belo Horizonte, known as Bares com Alma, by analyzing its scope, implementation strategies, and outcomes within the context of local tourism development. The research is characterized as descriptive and explanatory, structured as a case study based on secondary data provided by the Belo Horizonte Tourism Observatory. The results indicate that the project contributes to the economic dynamization of the gastronomic sector, evidenced by increased revenue, job creation, and enhanced visibility of participating establishments, particularly through digital presence and strategic use of social media. However, challenges related to professional qualification and the unequal distribution of economic benefits are identified. It is concluded that Bares com Alma significantly strengthens experience-based tourism in Belo Horizonte by integrating culture, gastronomy, and local identity, promoting the socioeconomic sustainability of urban territories.