Análise do gerenciamento de processos empresariais: o caso de uma empresa familiar no ramo do agronegócio na Serra da Mantiqueira

Abstract

This study analyzes business process management in a family-owned agribusiness company located in the Serra da Mantiqueira region, with a focus on fruit farming. The objective is to understand how process mapping can contribute to the operational efficiency and sustainability of Chácara da Mantiqueira by identifying challenges and opportunities for improvement in the packaging sector. The research adopts a qualitative approach and a case study method, utilizing direct observations and document analysis. The theoretical framework is based on the concept of Business Process Management (BPM) and process modeling through Business Process Management and Notation (BPMN), as well as exploring management techniques applicable to agribusiness, such as the PDCA cycle. The results demonstrate that process mapping enables the identification of bottlenecks, optimization of the production chain, and greater predictability in operations. The study highlights the need for standardizing production stages, improving quality control, and investing in technologies to minimize waste and enhance business management.