Proposição teórica de um mindset para a sustentabilidade organizacional

Abstract

The pursuit of sustainability has become imperative and urgent. Although the United Nations' 2030 Agenda represents a significant advancement in terms of Sustainable Development (SD), humanity still faces a triple planetary crisis encompassing climate change, biodiversity loss, and social and economic challenges. The transition to a more sustainable development model requires a shift in individual mindset and behavior. The individual mindset plays a fundamental role, influencing people's choices and adaptability. Furthermore, considering that one of the ways individuals take action is within the corporate environment, organizations assume the role of motivating agents, capable of influencing their members' sustainable beliefs and behaviors while also being influenced by them. Given this, the objective of this study was to propose a theoretical model demonstrating how a pro-sustainability mindset can be structured with the support of organizational actions to foster behaviors and outcomes that materialize Organizational Sustainability (OS). To achieve this, based on the premises of SD and OS, the study explored the processes of mindset formation, individual behavior, and their interaction within the corporate context, considering the influences of the macro social environment. Through a qualitative, exploratory, and descriptive research approach, a model was developed, grounded in the interaction between three key elements: individual mindset (pro-sustainability), sustainable behavior, and sustainable enterprise, all of which are impacted by the macro social environment. Additionally, several actions were suggested to integrate the model's findings into organizational daily practices. In this way, the study aimed to fill existing gaps in research on sustainable mindsets in the business landscape and provide relevant insights for fostering sustainability, particularly in the corporate context. Thus, it is understood that generating a real impact on Sustainable Development is possible.