Automação robótica de processos (RPA) na indústria tradicional: um estudo de caso sobre eficiência operacional e transformação digital na Metalgráfica Palmira

Abstract

This study addresses the implementation of Robotic Process Automation (RPA) as a strategy to optimize operational efficiency and data accuracy in manual production tracking processes, focusing on a traditional industry. The need to overcome organizational challenges characteristic of traditional industries, such as recurring errors, rework, and the absence of real-time monitoring, motivated this research. The project was developed in sequential stages, including the identification of bottlenecks in existing processes, technical feasibility analysis, development of automation scripts, and integration of digital tools. The general objective was to propose an automation model adaptable to organizations with limited resources, aiming to reduce human errors and streamline the information flow. The methodology adopted was based on a case study, configured as qualitative research with an inductive approach. The results showed that RPA not only simplified repetitive operations but also strengthened managerial decision-making through reliable and up-to-date data. The project stands out as a practical guide for industrial companies seeking to embark on their digital transformation journey, demonstrating that intelligent automation can be implemented in an accessible manner and aligned with specific organizational contexts.