Reflexos da pandemia no e-commerce brasileiro

Abstract

This work aims primarily to expose the reflections of the pandemic on Brazilian e-commerce. Presenting throughout its development from its origin to the characteristics and evolution of this sector in the country, in addition to addressing the national economic context. Not limiting itself to an overview, the research encourages reflection on the need to deepen understanding and progress in studies that expand the possibilities of this segment. The preparation of the monographic work was based on na extensive literature review, with information collected by the main institutions in the sector. It can be concluded that e-commerce was already experiencing growth and proving to be promising, but the pandemic accelerated this process. Restrictions resulted in a significant influxo f consumers and companies into the online commerce, a kind of migration, and both should maintain this habit even with the easing of restrictive measures. Currently, despite showing signs of stabilization, the sextor is at a much higher level than before, with less impressive growth rates. These data reveal the importance of this modality for the country´s economy before, during, and after the pandemic.