Economia colaborativa no impulsionamento de Juiz de Fora (Minas Gerais) enquanto destino turístico inovador e hospitaleiro

Abstract

The present study has the general objective of analyzing how the collaborative economy is related to the development of Juiz de Fora in Minas Gerais - Brazil as a regionalized tourist destination. The specific objectives are: (a) Understand the relationship between tourism, upstarts and collaborative economy; (b) Analyze the role of advances in New Information and Communication Technologies (NICTs) in the context of innovations and hospitality. The research is exploratory and descriptive, of a qualitative nature. The results show that most of the geographic distribution of the favorite tourist attractions identified through Tripadvisor (2023a) of Juiz de Fora are concentrated in the Planning Region (PR) of the Center and only one located in the South PR. Although this analysis consists of the number of offers (N) and average price (AP) of Airbnb (2023) in the vicinity of these attractions, it is noteworthy that the person-to-person (P2P) contact provided by sharing platforms such as Airbnb allows individuals establish a more direct connection between those involved and it constitutes an exchange relationship, which needs to be further investigated.