Drops do Estadão: linguagens emergentes nas redes sociais

Abstract

This research aims to identify how the flows and dynamics of the digital ecosystem contribute to the emergence of languages in journalism on social media. For this purpose, we intend to verify the practices of O Estado de S. Paulo on Instagram based on Drops, the journal’s news program released daily on Stories. Therefore, we seek to analyze to what extent the identified dynamics are encouraged by Instagram's modus operandis and how the temporalities of journalism change in this communicational environment. We assume that the flows of a connective ecology, as well as the operability made possible by Instagram, modify journalistic reporting, making it accelerated and ephemeral, while aiming a reader engagement. We will focus on bringing journalistic practices as a methodological form, combining two resources for gathering information: bibliographic research and content analysis of Drops. For the bibliographic survey, we resume authors of great reach in the field of communication and we also bring other contemporary ones to address certain topics, in particular about the digital ecosystem, social media and online journalism. Our empirical study comprised two months of data collection: January 2021 and January 2022. In this clipping, we analyzed 789 publications from Drops on Instagram Stories. Of these numbers, 463 were published in January 2021 and 326 in January 2022.