Mídia e representação de gênero da política: Uma análise da construção da persona de Dilma Rousseff pela Folha de S.Paulo entre 2014 e 2019

Abstract

This dissertation aims to, through the content analysis method, examine how Folha de S.Paulo built its narratives about former president Dilma Rousseff in different time periods, including the weeks following the 2014 elections, the impeachment in 2016, the Minas Gerais Senate campaign in 2018, and the first seven days of 2019. The analysis seeks to identify if, in their coverage, there were discursive features with gender-related judgment. In view of the media centrality regarding politics, this research presents a study on the tension of forces between these two fields to retrieve how communication was structured in modernity, shaping this fighting arena in the political scenario. Observing the rise in the number of platforms used to increase the visibility of political actors, this dissertation resumes the debate about the mediatized society. Together with the communicational scenario, this work makes an effort to comprehend how gender is represented in politics. To do so, it makes use of feminist studies to understand how the patriarchal structure has persisted to the present day and its implications for the lives of women who enter politics – and the Dilma Rousseff case is paradigmatic for this discussion. One of the key findings of this research is that Folha de S.Paulo chose different framings that varied according to the moment. In 2014, the former president was deemed unfit for political activity, but in 2016, after her impeachment, the predominant profile was that of someone in a supporting role, moving towards possible erasure.