Empreendedorismo por oportunidade entre os jovens: a orientação empreendedora de jovens "oportunistas" valadarenses

Abstract

The term entrepreneurship has been increasingly studied, and all the concepts that involve it, have also been developed with greater emphasis today, in academia, in marketing and in life in society in general, due to its economic and social impact , and the increased visibility of these concepts today. The concept of entrepreneurial orientation has gained space in the literature, and can be seen in conjunction with several other factors also studied in administration. It is an eclectic and multifaceted phenomenon that in the present work receives a delineated attention in three aspects of this broad field of study: entrepreneurial orientation as a theoretical increment, youth entrepreneurship as a typology and the framing of entrepreneurship by opportunity as a distinctive classification. . This time, the general objective proposed here is to analyze the entrepreneurial orientation of young people in entrepreneurship by opportunity in the municipality of Governador Valadares-MG. In fact, the literature review promoted to support the a posteriori analysis of the fieldwork carried out sought to focus exactly on the conceptual boundaries, certain characteristics and definitions of the three aspects mentioned. Hence the adoption of methodological procedures characteristic of exploratory qualitative studies, with in-depth interviews with elected social actors. As a result, the results achieved showed that, in addition to being current, the entrepreneurial orientation can be perceived in different ways and each one of them enriches entrepreneurship in its own way. In this way, the main conclusions were that each aspect of the entrepreneurial orientation manifests itself differently and individually within the interviewees and that the young people in question develop unique ways of applying entrepreneurship, not always fitting into what is within the literature., but bringing new aspects from their contexts.