A influência midiática e sociocultural da estética do corpo

Abstract

Depending on how the world situation looks, the body has become the human being's business card. The body, influenced by sociocultural factors, has led people to present a series of concerns and discontent with their body image. Some authors consider that there is a strong cultural tendency to consider thinness as an ideal situation of social acceptance for women. Faced with this imposition that society has brought on the body, this research analyzes the perception of women in relation to their own body and in relation to social media and consumption intention. Guided by an exploratory research, the research used a semi-structured questionnaire and questions that characterize the participants as a data collection technique. For the analysis of the data collected, the technique chosen was inspired by the content analysis, in which it was used how to analyze the questions of the experiences of women in relation to their body. The results obtained indicate that beauty standards are imposed by society and disseminated by the media. When women do not correspond to an ideal of beauty, it causes body dissatisfaction. Furthermore, they point out that the media and sociocultural influences imply body aesthetics and influence aesthetic models for women.