Transformação digital: análise do caso do Magazine Luiza e seus pilares estratégicos

Abstract

The objective of the study is to analyze Magazine Luiza's indicator processes of Digital Transformation and its consequences, especially with regard to the company's financials. To this end, the main aspects of the company's Digital Transformation were analyzed through exploratory research based on document analysis. As a result, evidence was identified that relates Magazine Luiza's digital transformation process with financial and operating results, such as, for example, accelerated growth of e- commerce, significant increase in the share of e-commerce in total sales, change in role physical stores and EBITDA evolution. In addition, the study indicates that the success of the company's digital transformation was driven by a few factors, such as a clear vision of leadership in digital, culture and focus on technology production internally, driving. The study contributes to the literature by indicating a relationship between the Digital Transformation process and the results of Magazine Luiza, highlighting important aspects studied that act as facilitators of the development of the Digital Transformation process in companies.