Por uma concepção cocriativa na arquitetura: design de serviço e a revisão do processo de projeto arquitetônico

Abstract

This research is about the conception in Architecture and Urbanism’s design process, establishing a connection to the area of Service Design, proposing a response to the lack of its updating in the face of the contemporary world’s challenges. It is assumed that, in a context of a project for the single-family residential typology, the architectural conception of a co-creative character between architect and client could be extended to rethink and update the creative design process in architecture, once that important gaps in this relationship have been identified. In addition, encouraging those involved to work together even more closely towards more adequate, assertive and innovative results, its can contribute to transforming the professional practice in Architecture and Urbanism. To meet these objectives, the methodology of this work is initially structured through a narrative literature review. This is a qualitative, exploratory, applied research, which adopts the hypothetical-deductive method of approach and the bibliographic research as an investigation procedure to establish a comparative method. The hypothesis is that redesigning the architectural service with the adoption of Service Design tools could provide a dialogic and participatory design practice with the client, and it could better respond to the current contexts of professional performance. It is expected to contribute to improve the practice in Architecture and Urbanism, assisting professionals on planning, creation and management of spaces through a co-creative approach focused on the user experience. In a general context, it’s expected to cooperate with the advancement of research that relates the design of services and spaces, the management of the built environment and academic research in Service Design and Architectural Conception