Letreiros turísticos: A inscrição literal do mobiliário urbano na paisagem

Abstract

The research addresses the theme of Tourist Signs, as urban elements increasingly inserted in the urban landscape of cities. It is possible to notice, in recent years, an increase in the number of tourist signs that are inserted in cities. From this observation, the following question arises: In which manners the Tourist Signs are inserted both conceptual and categorically in the concept of urban element, as well as its role as element of production and transformation of the contemporary urban, public and tourist space? To answer this questions, we discuss the hypothesis that tourist signs are urban elements that are being inserted in public spaces in order to attract more visibility and, consequently, more tourists in the cities. From the methodological point of view, this work is the result of both a bibliographic and documentary review. Bibliographic, because its elaborated from published material on the researched theme, and documental, because it is based on materials that have not yet received an analytical treatment and that can be reworked according to the research objectives. Futhermore, three case studies were carried out on the signs: “Hollywood”, “I amsterdam” and “Brumadinho”, for the survey and registration of the collection that makes up the scope of the research. With that, by the end of the research it is concluded that the Tourist Signs are key pieces for the understanding of the city in current times by the varied appropriations that are made from them, especially in the present day with the advent of globalization and social media.