A representação de gênero na telenovela: um estudo sobre Elisabeta e as personagens femininas em Orgulho e Paixão.

Abstract

This work analyzes the construction of women's identity and the gender representation in the telenovela Pride and Passion, which faith shown by Rede Globo, in 2018, at 18h. Through understanding about the values of women of the 20th century, we seek to understand how characters in the plot acted to tension these traditional values that destined women to the home space and, mainly, to marriage and what attitudes and thoughts thought for the creation of the identity of modern women. The methodology chosen was the Analysis of Audiovisual Materiality, which is developed by the Journalism and Audiovisual Center (UFJF-CNPq) in which we seek to hear unity between text + sound + image + text + edition. From this qualitative and quantitative analysis, we found that the characters and the hypotheses of agreement of disagreement in our discourses on the values of women contributed to highlight the main debate that will be the position of women in society. We identified that as Pride and Passion is a telenovela of the time, these traditional values are very strong in society and the tensioning proposed by female characters were easier to notice.