Visibilidade versus opacidade: análise dos enquadramentos e dos agendamentos das reportagens das revistas impressas; Veja, Época, Carta Capital e IstoÉ frente à implantação das políticas afirmativas nas universidades brasileiras

Abstract

This paper analyses the frameworks and discusses the role of print media Setting the Agenda (regarding to the brazilian magazines Veja, Época, Istoé and Carta Capital) in relation to the implementation of the affirmative policies in the public universities in Brazil. In a first moment we analyzed the most extensive published reports on the subject between April 2002 and April 2012, totalizing 39 magazines. For the stated purpose with respect to the hypothesis of a supposed scheduling, 16 semi-structured interviews were conducted with readers / subscribers of the magazines, which also allowed us to assess, albeit briefly, the profile of these readers, crossing data with respect to its symbolic capital. Our analysis allowed us to state that such media collaborated through a partial positioning and through a set of interests that involve the political and economic fields, not only to disrupt or strengthen the power of the government on the creation of these policies, but to influence the thoughts and reflections of individuals about the possible consequences, especially negative, of the implementation of this new educational approach.