Campanha Educativa: a construção de um gênero como ação social

Abstract

The present research project, of a theoretical and methodological feature, is configured as a proposal for the construction of the genre Educational Campaign (EC), a hybrid genre, consisting primarily of subgenres of the journalistic-media and literary spheres, which will be used as optimized tool for the culmination of the Didactic Project (DP). The pedagogy of DP (ANTUNES, 2012; GANDIM; 2012) supports the development of the work based on relevant themes to the students, being in the intervention described here, the fight against Racial Prejudice and Black Empowerment. From the deepening of these themes, the study of Textual Genres from the sociointeractionist perspective(BAKTHIN, 2003; MARCUSHI, 2003) made possible an interventionist proposal anchored in action-research (BORTONI-RICARDO, 2008;THIOLLENT, 2011), in Protagonism of the Student, in the Teaching Authorship and in the organization of Didactic Sequences (DOLZ; SCHNEUWLY, 2004; COSSON2014). The investigative locus is configured by a class of 9th grade of Elementary School II, which in the continuity of the project became a class of 1st year of HighSchool, from a public state school in a neighborhood on the outskirts of Juiz de Fora – MG, inserted in a community victim of serious socioeconomic problems. That said, the teaching proposal fostered here seeks to enable effective learning by articulating, in the development of the project, the improvement of the four axes of Portuguese language teaching (reading, writing, orality and linguistic resources) with the promotion of a critical and citizen education .