Compostos de marketing: estudo de caso para uma empresa produtora de dispositivos de controle de pragas - CONTROL UP

Abstract

Nowadays, the marketing compound is one of the most relevant structural sections of organizations. Decisions about the product, its pricing, competition and company communication are some of the points addressed in the marketing mix. Therefore, it is essential that companies carry out studies in this area, in order to allow greater competitiveness in their sectors of activity. Given this, the present work seeks to contextualize the theory on the subject in a company that produces pest control devices, called Control Up, in order to study and propose adjustments in its marketing mix. This is a descriptive case study, based on a questionnaire applied to the manager, with subsequent bibliographic research. The results of the study were the detection of potential failures in each of the marketing mix's P's. It was concluded that the organization has a competitive management, but has a clear need for marketing optimization to achieve greater market share and productive optimization.