Caminhos da comunicação no ambiente de inovação: analisando as estratégias de comunicação interna do Centro Regional de Inovação e Transferência de Tecnologia (Critt)

Abstract

Communication is present in all human relationships as well as organizations. Without one, the other is not structured and does not hold. With the dissemination of Information and Communication Technologies (ICTs), the roles that delineate this interface merge, allowing the receiver to be the emitter and vice versa. In the organizational environment, this transformation implies in realizing the communicational potential of the internal public and how it can be managed strategically, in order to be channeled in favor of the organizational objectives. The present study seeks to understand this process through the experience of the Regional Center for Innovation and Technology Transfer (Critt) of the Federal University of Juiz de Fora (UFJF), analyzing its internal communication actions and the perception that internal employees have of these, as well as to present possibilities of continuous improvement in this action, establishing bases and introducing a process of creation of an Internal Communication Plan of the Center.